Dave Jenks: Futurist on a Free Enterprise Mission


For over 40 years, Dave has been a promoter of individual freedom and service-oriented enterprise. As a teacher, speaker and author, he has become a respected thought leader. This website provides an in-depth look at the man, his thinking and his work. The archives include over one-hundred recorded hours of his talks and podcasts. He invites you to join him on this mission of freedom, purpose and prosperity.

The Way of the Warrior

19″Is warrior the concept you want to use?”  Several friends and two advisers asked that question as Laurie and I were developing our plans for FreeEnterpriseWarriors.com.  They were concerned that the global transformation we were seeking to engage was moving away from aggression and war-like behavior.  We had to pause, reflect and do some research.

Here’s what we discovered: the warrior mindset is in the cultural DNA – worldwide.  And, it is about more than engaging in battles and doing harm.  It is about being a courageous and skilled guardian – of people and of ideals.  The warrior spirit is one of dedication, discipline and engagement.

We are advocates of free enterprise.  Our mission is to guide, train and encourage those people who desire to build their own businesses.  And, we know that it takes an assertive, pro-active, courageous mindset – the mental strength of a warrior.  In our experience, succeeding in business ownership  is not an easy path.  Starting a business venture is not for the weak of heart.

And, competition is a reality in the world of free enterprise.  You are free to succeed and you are free to fail.  The wisdom you gain, the skills you build and the persistence you display determine the outcomes you achieve.  You can’t wait for others to do things for you, you must do things for others – and for yourself.  To succeed, you need to be better and get better.  That’s the nature of the game.

A gift book  from Mike Netzel (The Way of the Peaceful Warrior) confirmed our decision.  In the book, Socrates (Dan Millman’s mentor) says “I call myself a warrior because the real battles we face are inside us.  We must learn to live with both courage and love.”  He then adds “I admire those who spend years in arduous training as a path of personal and spiritual growth.”  And then concludes, “In the challenges of daily life, we learn to face ourselves and the world with a peaceful heart and a warrior spirit.”

So, Free Enterprise Warriors it is!  Who is up for the challenge?

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  1. Great message Dave!! I always think of the movie 300 and the warriors of Sparta. Keep up the great work from one warrior to another!

  2. Victoria Rivadeneira says:

    Dave, I am impressed by your vision and passion to share and educate business leaders in all industries. As a F.E.W. (free enterprise warrior), one must courageously lead the troops through both successes and challenges, seek the positive and protect against the negative. Initially, one may interpret “warrior” as the aggressor or the initiator of war. Truth be told, a warrior is one who implements survival strategies and has shown great vigor, courage, or assertiveness in an effort to protect beliefs and values. This is not always easy. Every businessperson is a warrior in the business battlefield. A warrior acts free, takes on challenges, constantly learns, changes and improves. A warrior must be persuasive, direct, decisive and have extraordinary stamina to work toward the greater good. I am proud to be a Free Enterprise Warrior and excited by the opportunity to work closely with you in this new endeavor.
    -Victoria Rivadeneira

  3. Dave, I feel the passion in your voice. I am glad you chose to stay with the “Warrior Mindset”, because today’s world will require it. I know that the passion and intensity you bring to all you do, will bless us all.

    “Dilegua, notte!
    Tramontate, stelle!
    Tramontate, stelle!
    All’alba vincerò!

    Giacomo Puccini
    English Translation
    (At daybreak, I will win!
    I will win!
    I will win!)

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